Category: Admin Support (page 2 of 5)

9 Steps To Start A Newsletter So You Can Get More Sales

Do You Need To Start A Newsletter?

Start a newsletter! That’s what you’ve decided but it can be very daunting. Yet another thing you need to do. And with all the hype over GDPR it can be even scarier. When we start something new there is always a learning curve. Everyone told me I needed to start a Newsletter, but they didn’t tell me the things I needed to do. I had to find out myself.

What sort of things were they? The legal stuff, the things that help you get people to sign-up and the unexpected.

My Free Gift To You

I’ve put a pdf together so you can get your hands on that information before you start a newsletter. And because (I have to confess, I need reading glasses sometimes now), I’ve prepared it so you can read it on your phone and don’t need a 15″ laptop to read it on.

You can get your hands on my free pdf : 9 Steps To Start An Online Newsletter – you’ve guessed it- by subscribing to my mailing list. You can always unsubscribe again afterwards, I won’t be offended but if you’re thinking of starting a newsletter you will find the emails I send you very helpful.

Get Your Free pdf here

Thank You For That

My newsletter has been going a while now.  There is always something new to learn and I share what I learn with my subscribers. It’s such a good way to keep in touch with people and I love to hear from you, what you think and anything else you would like to know which I can add to a future newsletter.

Don’t Let GDPR Put You Off

If you would like to start a newsletter but the reams of information about GDPR is putting you off, read my blog,

The One Thing You Need To Know About GDPR

It applies to people like myself, people who run their business single-handedly, without employees. If you keep records of the under 16s you need to take extra care and I would be pleased to help you with that.

Did You Subscribe To My Mailing List?

Thank you, but if you didn’t, here is the link again to 9 Things You Need To Know Before You Start A Newsletter

Get Your Free pdf

 

Start A Newsletter

FREEDOM TO GET LOST IN THE WORK YOU LOVE

A Transcription Service Will Enhance Your Business

Prefer to listen instead of read? Listen to this page on SoundCloud

 

Have You Ever Thought About Using A Transcription Service?

A transcription service is probably something you never thought about when you started your business. But then again how many services have you started using since you started your business that you never thought you would? You have a website or Etsy site, you may use social media channels you have never used before, Drop Box and maybe even MailChimp.

So why would you add transcription service to that list?

Using A Transcription Service Is Part Of Being A Professional Business Owner

Let’s just think about this for a minute. If you think of someone dictating their work, who do you see? A solicitor, an accountant, a professor? Why do they do that? It is because time is money and they know that their time is better spent “doing what they do” than typing and other admin. They understand that by outsourcing tedious work they have a higher income.

If you feel nervous about doing dictation you can read my article

6 Steps To Excellent Dictation

Why Not Just Use Voice To Text Software?

Voice to text software is improving all the time and can be very helpful – if it can understand you! I’ve heard some funny stories about the software typing the VERY wrong thing! Whilst it does type the words you have spoken, what it can’t do is format it, add bold and italics, format a table or a form. The software doesn’t know when you are asking a question and put a question mark. It can’t guess a word for you either.

If you say, “You know, that Greek pudding that sounds like balaclava”, that is (hopefully) exactly what it will put. On the other hand, I will be able to guess you mean Baklava.

I can insert text directly into your WordPress website or into your Newsletter. Or I can return text as a Word document or a PDF. I listen to how you talk and add the right punctuation.

Your life will be so much easier. You talk and get a fully formatted document in return that you can share with pride.

Which File Types Can I Transcribe From?

The following is a list of known file types from which I can transcribe.

Audio FilesVideo Files
AAC3G2
ACT3G3
AIFTASF
AIFFAVI
AMRDivX
APEDV
AUFLV
CAFM4V
DCTMKV
DSPMOV
DSSMP4
DVFMPEG
DVSWMV
FLAC
OGG
M4A
MP2
MP3
MPC
MSV
QCP
RA/RM
SHN
SPX
VOC
VOX
WAV
WMA

If a file type of yours is not shown I’m happy to try it out or attempt to convert it to a type from which I will be able to transcribe.

How Much Does Transcription Cost?

1 Minute Recorded Speech
One Person Speaking
£1.10
Minimum £15

Save Yourself Time

Call Liz Bailey on 07974 701526 or email me at lizthewhiz@lovetyping.co.uk I’m happy to chat about how I can help you out.

Newsletter FAQ

How often should I send my newsletter

There are 2 rules on this is:

  • If you have asked people to sign up to a monthly newsletter you are limited to sending them 1 monthly newsletter. Instead, ask people to sign up to your mailing list.
  • Be consistent

Generally speaking, send what your clients want to receive. If your clients are busy and you want to keep your business in front of them send a monthly or bi-weekly newsletter with the occasional extra special offer. You can usually tell from the “click-thru” rate whether your emails are being well received and whether you can increase frequency.

What is the difference between a newsletter and email marketing?

A newsletter is a form of email marketing. It is what it says on the can. Once you have got the hang of this you may want to try using automated emails to send a string of emails to gently nudge a potential client to a certain conclusion.

Is MailChimp the only programme that will send a mass email?

Not at all. There are many. Email programmes like Google and Thunderbird have easy to use add-ons (you download an extra building block).

CRM (Customer Relationship Management) programmes will also send mass emails. Again there are usually limits with you having to pay to send out a decent number. Once you get into using these programmes though it is often worthwhile using the paid versions.

There are many other email programmes like MailChimp around, however that is currently the most well known.

Do I have to get permission to send mass emails?

If you live in the UK, Yes. Although laws vary from country to country.

Do I need to register under Data Protection?

In the UK you can self-assess using the link below:

https://ico.org.uk/for-organisations/register/self-assessment/

How can I stop my emails going being treated as Spam?

There is no absolute answer and if you are writing to large businesses or IT companies, emails from companies like MailChimp go straight to “quarantine”. There are some steps you can take though.

  • Make sure you have permission from every subscriber to send your newsletter
  • Ask your subscriber to add you to their address list
  • NEVER copy and paste from Word (it adds extra code)
  • Personalise your email using merge fields

How can I personalise my emails?

When using a mass email programme you will notice they offer different “fields”. A field is a column of information in your list that varies with each subscriber. So if you have a column named “First Name” if you type Hi {First Name} or *[First Name]* into your email it will address each recipient individually.

If you are new to merge fields you might want to play around with this first with a test list to get the hang of it.

Use of merge fields requires careful list management, for instance, I once received something addressed as “Hi Love”!

The sky is the limit with this, the more information you have about your subscribers the more you can personalise, however you need to use careful wording to make up for any blank fields in a subscriber list.

Can I send an email to just one person on my MailChimp List?

Technically, yes you can. You would have to put that person in a “hidden group” all on their own and send your email to that group.

Can I resend a newsletter?

Yes, you can. You could just resend to subscribers who haven’t opened it yet. You could change the heading too in order to try and get more attention.

What If I Need Help With My Newsletter

Call me, Liz Bailey on 07974 701526 or email lizthewhiz@lovetyping.co.uk

I provide a variety of newsletter packages to suit your needs, whether they be weekly, monthly or other email marketing.

Newsletter Typing Service

FREEDOM TO GET LOST IN THE WORK YOU LOVE

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