Tag: Emails

How To Get A Daily List Status Update From MailChimp

Ding, dong ding dong diiiing says my mobile phone every morning to report that my client has a Daily List Status Update from MailChimp. That tune is music to my ears because it means my client has more subscribers to his mailing list.

How to get a Daily List Status Update From MailChimp

How does that happen? How does he get a daily influx of subscribers? My client is based in Wrexham, between Chester and Oswestry but people sign-up from around the world.

I can tell you one thing, his website doesn’t just sit online with hundreds of people searching it out every day. No.

It Starts With a Fantastic Offer

My client has a fantastic offer, despite that it could still be the world’s best-kept secret if nobody knew about it. So he hires me.

His list grows because every day I post to social media on his behalf. I post to Twitter, LinkedIn and Facebook. I tell people what is available and also leave a link for them to subscribe. Therefore, every day, people do sign-up to his list.

Two Things To Increase Your Mailing List

In conclusion, what two things does it take to get people to get those magic words: Daily List Status Update from MailChimp?

  1. A great offer
  2. Daily posting to social media

Yes it is that simple. Also, you don’t need to worry about GDPR because each you have proof of consent from each of those new subscribers.

If you are too busy to post to social media at the moment, or you are not tech savvy I’m always here to help. Check out my blog for tips and hints or look at my Social Media Services.

Imagine having that daily delivery to your inbox from MailChimp: here’s how your business did today on MailChimp – new subscribers!

call me on  07974 701526 or

email lizthewhiz@lovetyping.co.uk

Daily List Status Update from MailChimp Wrexham

FREEDOM TO GET LOST IN THE WORK YOU LOVE

7 Ways To Increase Subscribers

With the advent of GDPR there will be no more buying email addresses and blanket marketing to them. So that begs the question; how will you increase subscribers to your mailing list? You know you need more subscribers because subscribers mean people looking at your work and people looking at your work means more sales. So what can you do?

It’s a bit like the chicken and the egg scenario. Why send out a newsletter if you have precious few subscribers? Alternatively, why ask people to subscribe to something that doesn’t exist yet?

It’s a conundrum many of us face so I’ve put together here 7 ways you can increase subscribers to your list. Some of these are one-off jobs, others will take a little more work but working together they should help you build up that list of current and potential clients.

  1. Have a link on each page on your website.
  2. Have a pop-up on your website asking people to subscribe. These are annoying but they do work.
  3. At the top of your Facebook page, there is a button. Change this to “sign-up” with the link to your mailing list.
  4. Have your offer and link to your mailing list on your Twitter profile.
  5. In the signature area in the bottom of your emails add a link asking people to subscribe.
  6. Send out social media posts highlighting your offer with the link to sign-up or directing to a sign-up page.
  7. Ask people. If someone gives you a business card you can send them an email to ask them to subscribe. If you run a stall or exhibition stand have a printed form for visitors to fill in asking them to subscribe. Keep copies of this form, photograph it as it will be your proof of consent if asked. You can also do this digitally.

Hopefully, that has got you thinking. You will probably come up with more ideas to increase your subscribers, if that is the case, please share them in the comments section below.

All of these things take time. If your time is better spent elsewhere, you can always ask your VA (winks conspiratorially) to do these things for you.

If you have not yet started your newsletter, you can get a head start here:

9 Things You Need To Know Before You Start A Newsletter

Still too much? Why not learn how I can help you with an Anxiety-Free GDPR Compliant Newsletter?

Start A Newsletter

FREEDOM TO GET LOST IN THE WORK YOU LOVE

9 Steps To Start A Newsletter So You Can Get More Sales

Do You Need To Start A Newsletter?

Start a newsletter! That’s what you’ve decided but it can be very daunting. Yet another thing you need to do. And with all the hype over GDPR it can be even scarier. When we start something new there is always a learning curve. Everyone told me I needed to start a Newsletter, but they didn’t tell me the things I needed to do. I had to find out myself.

What sort of things were they? The legal stuff, the things that help you get people to sign-up and the unexpected.

My Free Gift To You

I’ve put a pdf together so you can get your hands on that information before you start a newsletter. And because (I have to confess, I need reading glasses sometimes now), I’ve prepared it so you can read it on your phone and don’t need a 15″ laptop to read it on.

You can get your hands on my free pdf : 9 Steps To Start An Online Newsletter – you’ve guessed it- by subscribing to my mailing list. You can always unsubscribe again afterwards, I won’t be offended but if you’re thinking of starting a newsletter you will find the emails I send you very helpful.

Get Your Free pdf here

Thank You For That

My newsletter has been going a while now.  There is always something new to learn and I share what I learn with my subscribers. It’s such a good way to keep in touch with people and I love to hear from you, what you think and anything else you would like to know which I can add to a future newsletter.

Don’t Let GDPR Put You Off

If you would like to start a newsletter but the reams of information about GDPR is putting you off, read my blog,

The One Thing You Need To Know About GDPR

It applies to people like myself, people who run their business single-handedly, without employees. If you keep records of the under 16s you need to take extra care and I would be pleased to help you with that.

Did You Subscribe To My Mailing List?

Thank you, but if you didn’t, here is the link again to 9 Things You Need To Know Before You Start A Newsletter

Get Your Free pdf

 

Start A Newsletter

FREEDOM TO GET LOST IN THE WORK YOU LOVE

The One Thing You Need To Know About GDPR

Everyone is talking about GDPR. Apparently, it’s coming our way and we need to know about it or our business will blow up in our face! Maybe you should hire someone to make sure you don’t fall foul of it. Or read countless blogs and articles without being any the wiser.

What is GDPR?

In short, GDPR is General Data Protection Regulation. It’s a regulation coming from Europe that is landing on our doorsteps on 25th May 2018. Your business has to be compliant or it could be subject to fines or further sanctions. The regulations are extremely long and are already being scrutinised by the lawyers.

What is the purpose of GDPR?

You may have noticed you are getting more and more unwanted emails, yet at the same time, you know that to grow your business you need to get a list of email addresses together and start sending out emails. You also may have given your email address and other credentials to any number of online companies. Just think how many businesses have your email address a password you have given them. The point of GDPR is to make sure that information is only used by your permission and that all information about you is kept safe. It also means that you can only use similar information by the owners’ permission.

Why Should We Be Grateful for GDPR?

In truth, GDPR goes much further than that, it includes all information held about other people, so this would include personal information held by Health Practitioners and Financial Institutions. It also covers information held about our children who increasingly are living in an online world. GDPR is meant to ensure all information held about us is dealt with responsibly and not shared without our permission.

What Is The One Thing You Need To Know About GDPR?

In short, it is this;

Treat Information On Other People As If It Is Your Own

Do you want to give your email address to someone and have them share it with others? No, then we shouldn’t do that with email addresses given to us. Yes, there may be some arguing over whether information given is personal or company, but every email address has a person on the other end of it who has to wade through the inbox and look for the emails that are actually relevant to them.

Do you like to receive mountains of unsolicited emails from people who have done a “Data Scrape” of thousands of websites? No? Then don’t send unsolicited marketing emails to other people.

How would you feel knowing people have got your address and other information about you, “just in case”? Or that they aren’t careful with it, leaving it lying around unprotected? Not a nice feeling is it? We have to be just as careful with the information we have belonging to other people and businesses.

Really?! Is That It?

I may have oversimplified it and the lawyers will be rubbing their hands as they fight about the tiny details of the GDPR Regulations. Some businesses will want to sail as close to the edge as they can. Businesses have to name a person responsible for looking after Data, but if you are a small businesses owner, that is you anyway.

If you are a small business owner with a relatively small list, or just thinking about starting a Newsletter or mailing list, stick to the advice above and you won’t go far wrong.

What if you are still concerned. Maybe you are too busy for all this. Why not learn more about how I can provide you with a GDPR Compliant Newsletter?

Remember, if you need a little help with your Newsletter, that is something I can help you with.  Call me on 07974 701526 or email lizthewhiz@lovetyping.co.uk

 

GDPR and Your Newsletter

FREEDOM TO GET LOST IN THE WORK YOU LOVE

Newsletter FAQ

How often should I send my newsletter

There are 2 rules on this is:

  • If you have asked people to sign up to a monthly newsletter you are limited to sending them 1 monthly newsletter. Instead, ask people to sign up to your mailing list.
  • Be consistent

Generally speaking, send what your clients want to receive. If your clients are busy and you want to keep your business in front of them send a monthly or bi-weekly newsletter with the occasional extra special offer. You can usually tell from the “click-thru” rate whether your emails are being well received and whether you can increase frequency.

What is the difference between a newsletter and email marketing?

A newsletter is a form of email marketing. It is what it says on the can. Once you have got the hang of this you may want to try using automated emails to send a string of emails to gently nudge a potential client to a certain conclusion.

Is MailChimp the only programme that will send a mass email?

Not at all. There are many. Email programmes like Google and Thunderbird have easy to use add-ons (you download an extra building block).

CRM (Customer Relationship Management) programmes will also send mass emails. Again there are usually limits with you having to pay to send out a decent number. Once you get into using these programmes though it is often worthwhile using the paid versions.

There are many other email programmes like MailChimp around, however that is currently the most well known.

Do I have to get permission to send mass emails?

If you live in the UK, Yes. Although laws vary from country to country.

Do I need to register under Data Protection?

In the UK you can self-assess using the link below:

https://ico.org.uk/for-organisations/register/self-assessment/

How can I stop my emails going being treated as Spam?

There is no absolute answer and if you are writing to large businesses or IT companies, emails from companies like MailChimp go straight to “quarantine”. There are some steps you can take though.

  • Make sure you have permission from every subscriber to send your newsletter
  • Ask your subscriber to add you to their address list
  • NEVER copy and paste from Word (it adds extra code)
  • Personalise your email using merge fields

How can I personalise my emails?

When using a mass email programme you will notice they offer different “fields”. A field is a column of information in your list that varies with each subscriber. So if you have a column named “First Name” if you type Hi {First Name} or *[First Name]* into your email it will address each recipient individually.

If you are new to merge fields you might want to play around with this first with a test list to get the hang of it.

Use of merge fields requires careful list management, for instance, I once received something addressed as “Hi Love”!

The sky is the limit with this, the more information you have about your subscribers the more you can personalise, however you need to use careful wording to make up for any blank fields in a subscriber list.

Can I send an email to just one person on my MailChimp List?

Technically, yes you can. You would have to put that person in a “hidden group” all on their own and send your email to that group.

Can I resend a newsletter?

Yes, you can. You could just resend to subscribers who haven’t opened it yet. You could change the heading too in order to try and get more attention.

What If I Need Help With My Newsletter

Call me, Liz Bailey on 07974 701526 or email lizthewhiz@lovetyping.co.uk

I provide a variety of newsletter packages to suit your needs, whether they be weekly, monthly or other email marketing.

Newsletter Typing Service

FREEDOM TO GET LOST IN THE WORK YOU LOVE

Build Some Love For Your Newsletter List

How Can You Increase Your Newsletter List?

Now that you have decided to send a newsletter, how can you increase your newsletter list? The most important thing is:

To Increase Your Newsletter List Have a Fantastic Offer or Free Gift That Can Only Be Accessed By Signing Up To Your Newsletter

What do you have to give that won’t cost you much but that your potential client will really appreciate? Here are a few ideas. You will probably come up with more.

  • What about a quick drawing using their initials, like a personal logo?
  • Maybe you could offer a free image they can print off themselves.
  • If you felt up to running a Facebook group to help others learn about the skills you have, it could be access to that group requires them to give you their email address.
  • Do you have a piece of information a “How To” that your potential client would be willing to relinquish their email address for?
  • You may have a video or webinar that people have to sign-up for, giving their email address.
  • Other businesses simply don’t put prices on their website and offer a price list in exchange for some-one signing up to their mailing list.

Broadcast Your Offer

  • If you attend network meetings or marketing events you can take a flyer with you that mentions the offer.
  • Get in touch with your existing contacts to let them know your fantastic offer and asking them to sign-up.
  • If you primarily market via social media repeat tweet or post. “Pin” the tweet or post to the top or your profile.

Make It Easy

Make it easy for your client to sign-up. All MailChimp lists come with an automatic sign-up form. You can have it inserted onto your website or email, post or tweet the link.

Getting Help To Grow Your Newsletter List

I’m full of bright ideas about how you can use your newsletter to drum up more business; no doubt you are too. Call me, Liz Bailey on 07974 701526 or email lizthewhiz@lovetyping.co.uk

I provide a variety of newsletter packages to suit your needs, whether they be weekly, monthly or automated email marketing.

Grow Newsletter List

FREEDOM TO GET LOST IN THE WORK YOU LOVE

Get More Business From Your Newsletter

Now that someone has given you their email address and permission to email them how can you make the most of this opportunity and get more business from your newsletter?

Treat their trust with respect

You have been given something very precious by your potential client, an email address and permission to send regular messages. It is like your relationship has moved onto an improved footing so regularly give them something back in return.

This could be news about you personally that you don’t share with anyone else, the first look at your blog or access to offers that won’t be available to those not on your list. This adds value to your newsletter and will encourage your potential clients to stay subscribed and opening your newsletter every time it arrives in their inbox.

Speak to one person

Copy an age old radio presenter’s trick, don’t imagine your whole audience but imagine you are writing this as a direct email to your favourite or ideal client. Your email doesn’t need to speak to everyone, it needs to speak to people you want as your client.

Make the most of the statistics available to you

MailChimp provides statistics of who has opened or clicked on what. Make the most of this. It gives you two vital pieces of information

  1. Who is likely to be your next client.
  2. What catches people’s interest the most (hint – Videos do)

Be clear what action you want your reader to take

Whether you want your reader to email you, ring you or buy something let them know that. Equally importantly, MAKE IT EASY for them. Add a link or a phone number. We are all busy and more likely to take action if it is easy.

In Summary

  1. Give your subscriber something that is only available to them.
  2. Think about what you want the subscriber to do.
  3. Tell them what you want them to do.
  4. Leave a link so they can do that with just a click.

Newsletter Tech Support

There are so many different options in sending mass emails, MailChimp is very popular and is all singing and dancing. The question is not what can it do but what do you want it to do for you?

If you have thought about sending a newsletter but decided that learning another programme is just too much,  call or text me on 07974 701526 or email to lizthewhiz@lovetyping.co.uk We can chat about your requirements and the best way forward for you. 

 Use Your Newsletter to Get More Business

FREEDOM TO GET LOST IN THE WORK YOU LOVE

© 2018 Love Typing

Theme by Anders NorenUp ↑