Tag: Emails (page 1 of 3)

Has GDPR Endangered Our Privacy?

It’s been a while now since the new privacy laws including GDPR was enforced in May 2018 and we all raced like mad to make our businesses compliant.

I’m Beginning To Wonder if I’m Giving Away More Privacy Than Ever!

Every website I visit I have to click my way through any number of notices – a privacy policy, cookie policy, terms of engagement and say that I agree to them.

Do I read this long list of caveats? No, of course I don’t.

Can You Imagine Being the Person That Reads Everything?

“I want to buy some shoes but before I do, let me check that I agree with the terms of using this website”

10 minutes later

“No, I don’t agree, let me find a different website.”

I’m Clicking My Whole Life Away

No, I’m not that person. I just click and agree my whole life away and I wonder exactly what I am agreeing to.

Just how many times over the last couple of months have you clicked “I agree” to a huge box obliterating your screen just to get to a tiny nugget of information or maybe something as insignificant as shaving foam! (I’m not a big buyer of shaving foam by the way that was just a for instance – in case you were wondering.)

Correct me if I’m wrong, but it feels like, instead of a website having to be decent (hopefully) and stay within some guidelines because if they don’t and I find out they might get into trouble somehow, things have changed. Now they can get away with anything because I’ve ticked the box to say it’s okay without even reading it. Seriously, I don’t know what I’ve agreed to recently at all!

I’m Still Serious About My GDPR Responsibilities

Obviously, I have a cookie policy, privacy policy and terms of engagement on my website. I have my Data Protection Licence and regularly read the newsletter from the ICO.

In fact, setting up a legal and GDPR compliant mailing list is one of my core services. However, I do not, and will not have an over the top pop-up that you have no chance of reading through before you land on one of my pages.

Neither does the ICO. They have a cookie policy pop-up and that’s it.

What Is On Your Website?

What will happen if I land on your website? Do you have a massive pop-up box or a straightforward link to the cookie-policy with everything else in a link in your footer? Is it easy for me to view your website? Because, if it is, I’m more likely to read what you have to say or buy from you.

GDPR Is In Place To Protect Our Privacy

GDPR is there to protect our policy. As business owners therefore, it is up to us to be responsible and protect the privacy of our website users. In the blog The One Thing You Need To Know About GDPR I emphasise we should treat others as we want to be treated. If we do this we will be more successful.

How To Get A Daily List Status Update From Mailchimp

Daily List Status Update From Mailchimp – Every Day

Ding, dong ding dong diiiing says my mobile phone every morning to report that my client has a Daily List Status Update from Mailchimp. That tune is music to my ears because it means my client has more subscribers to his mailing list.

How To Get A Daily List Status Update From Mailchimp

If you want to turn this setting on or off you can view my mini YouTube video. But how do you get more of these emails? Popping in your inbox every day, telling you that you have new subscribers?

New Subscribers Every Day

How does that happen? How does he get a daily influx of subscribers? My client is based in Wrexham, between Chester and Oswestry but people sign-up from around the world.

I can tell you one thing, his website doesn’t just sit online with hundreds of people searching it out every day. No.

It Starts With a Fantastic Offer

My client has a fantastic offer, despite that it could still be the world’s best-kept secret if nobody knew about it. So he hires me.

His list grows because every day I post to social media on his behalf. I post to Twitter, LinkedIn and Facebook. I tell people what is available and also leave a link for them to subscribe. Therefore, every day, people do sign-up to his list.

Two Things To Increase Your Mailing List

In conclusion, what two things does it take to get people to get those magic words: Daily List Status Update from Mailchimp?

  1. A great offer
  2. Daily posting to social media

Yes it is that simple. Also, you don’t need to worry about GDPR because each you have proof of consent from each of those new subscribers.

If you are too busy to post to social media at the moment, or you are not tech savvy I’m always here to help. Check out my blog for tips and hints or look at my Social Media Services.

Imagine having that daily delivery to your inbox from Mailchimp: here’s how your business did today on Mailchimp – new subscribers!

call me on  07974 701526 or

email [email protected]

7 Ways To Increase Subscribers

With the advent of GDPR there will be no more buying email addresses and blanket marketing to them. So that begs the question; how will you increase subscribers to your mailing list? You know you need more subscribers because subscribers mean people looking at your work and people looking at your work means more sales. So what can you do?

It’s a bit like the chicken and the egg scenario. Why send out a newsletter if you have precious few subscribers? Alternatively, why ask people to subscribe to something that doesn’t exist yet?

It’s a conundrum many of us face so I’ve put together here 7 ways you can increase subscribers to your list. Some of these are one-off jobs, others will take a little more work but working together they should help you build up that list of current and potential clients.

  1. Have a link on each page on your website.
  2. Have a pop-up on your website asking people to subscribe. These are annoying but they do work.
  3. At the top of your Facebook page, there is a button. Change this to “sign-up” with the link to your mailing list.
  4. Have your offer and link to your mailing list on your Twitter profile.
  5. In the signature area in the bottom of your emails add a link asking people to subscribe.
  6. Send out social media posts highlighting your offer with the link to sign-up or directing to a sign-up page.
  7. Ask people. If someone gives you a business card you can send them an email to ask them to subscribe. If you run a stall or exhibition stand have a printed form for visitors to fill in asking them to subscribe. Keep copies of this form, photograph it as it will be your proof of consent if asked. You can also do this digitally.

Hopefully, that has got you thinking. You will probably come up with more ideas to increase your subscribers, if that is the case, please share them in the comments section below.

All of these things take time. If your time is better spent elsewhere, you can always ask your VA (winks conspiratorially) to do these things for you.

If you have not yet started your newsletter, you can get a head start here:

9 Things You Need To Know Before You Start A Newsletter

Still too much? Why not learn how I can help you with an Anxiety-Free GDPR Compliant Newsletter?

Start A Newsletter

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