Tag: GDPR

Has GDPR Endangered Our Privacy?

It’s been a while now since the new privacy laws including GDPR was enforced in May 2018 and we all raced like mad to make our businesses compliant.

I’m Beginning To Wonder if I’m Giving Away More Privacy Than Ever!

Every website I visit I have to click my way through any number of notices – a privacy policy, cookie policy, terms of engagement and say that I agree to them.

Do I read this long list of caveats? No, of course I don’t.

Can You Imagine Being the Person That Reads Everything?

“I want to buy some shoes but before I do, let me check that I agree with the terms of using this website”

10 minutes later

“No, I don’t agree, let me find a different website.”

I’m Clicking My Whole Life Away

No, I’m not that person. I just click and agree my whole life away and I wonder exactly what I am agreeing to.

Just how many times over the last couple of months have you clicked “I agree” to a huge box obliterating your screen just to get to a tiny nugget of information or maybe something as insignificant as shaving foam! (I’m not a big buyer of shaving foam by the way that was just a for instance – in case you were wondering.)

Correct me if I’m wrong, but it feels like, instead of a website having to be decent (hopefully) and stay within some guidelines because if they don’t and I find out they might get into trouble somehow, things have changed. Now they can get away with anything because I’ve ticked the box to say it’s okay without even reading it. Seriously, I don’t know what I’ve agreed to recently at all!

I’m Still Serious About My GDPR Responsibilities

Obviously, I have a cookie policy, privacy policy and terms of engagement on my website. I have my Data Protection Licence and regularly read the newsletter from the ICO.

In fact, setting up a legal and GDPR compliant mailing list is one of my core services. However, I do not, and will not have an over the top pop-up that you have no chance of reading through before you land on one of my pages.

Neither does the ICO. They have a cookie policy pop-up and that’s it.

What Is On Your Website?

What will happen if I land on your website? Do you have a massive pop-up box or a straightforward link to the cookie-policy with everything else in a link in your footer? Is it easy for me to view your website? Because, if it is, I’m more likely to read what you have to say or buy from you.

GDPR Is In Place To Protect Our Privacy

GDPR is there to protect our policy. As business owners therefore, it is up to us to be responsible and protect the privacy of our website users. In the blog The One Thing You Need To Know About GDPR I emphasise we should treat others as we want to be treated. If we do this we will be more successful.

7 Ways To Increase Subscribers

With the advent of GDPR there will be no more buying email addresses and blanket marketing to them. So that begs the question; how will you increase subscribers to your mailing list? You know you need more subscribers because subscribers mean people looking at your work and people looking at your work means more sales. So what can you do?

It’s a bit like the chicken and the egg scenario. Why send out a newsletter if you have precious few subscribers? Alternatively, why ask people to subscribe to something that doesn’t exist yet?

It’s a conundrum many of us face so I’ve put together here 7 ways you can increase subscribers to your list. Some of these are one-off jobs, others will take a little more work but working together they should help you build up that list of current and potential clients.

  1. Have a link on each page on your website.
  2. Have a pop-up on your website asking people to subscribe. These are annoying but they do work.
  3. At the top of your Facebook page, there is a button. Change this to “sign-up” with the link to your mailing list.
  4. Have your offer and link to your mailing list on your Twitter profile.
  5. In the signature area in the bottom of your emails add a link asking people to subscribe.
  6. Send out social media posts highlighting your offer with the link to sign-up or directing to a sign-up page.
  7. Ask people. If someone gives you a business card you can send them an email to ask them to subscribe. If you run a stall or exhibition stand have a printed form for visitors to fill in asking them to subscribe. Keep copies of this form, photograph it as it will be your proof of consent if asked. You can also do this digitally.

Hopefully, that has got you thinking. You will probably come up with more ideas to increase your subscribers, if that is the case, please share them in the comments section below.

All of these things take time. If your time is better spent elsewhere, you can always ask your VA (winks conspiratorially) to do these things for you.

If you have not yet started your newsletter, you can get a head start here:

9 Things You Need To Know Before You Start A Newsletter

Still too much? Why not learn how I can help you with an Anxiety-Free GDPR Compliant Newsletter?

Start A Newsletter

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The One Thing You Need To Know About GDPR

Everyone is talking about GDPR. Apparently, it’s coming our way and we need to know about it or our business will blow up in our face! Maybe you should hire someone to make sure you don’t fall foul of it. Or read countless blogs and articles without being any the wiser.

What is GDPR?

In short, GDPR is General Data Protection Regulation. It’s a regulation coming from Europe that is landing on our doorsteps on 25th May 2018. Your business has to be compliant or it could be subject to fines or further sanctions. The regulations are extremely long and are already being scrutinised by the lawyers.

What is the purpose of GDPR?

You may have noticed you are getting more and more unwanted emails, yet at the same time, you know that to grow your business you need to get a list of email addresses together and start sending out emails. You also may have given your email address and other credentials to any number of online companies. Just think how many businesses have your email address a password you have given them. The point of GDPR is to make sure that information is only used by your permission and that all information about you is kept safe. It also means that you can only use similar information by the owners’ permission.

Why Should We Be Grateful for GDPR?

In truth, GDPR goes much further than that, it includes all information held about other people, so this would include personal information held by Health Practitioners and Financial Institutions. It also covers information held about our children who increasingly are living in an online world. GDPR is meant to ensure all information held about us is dealt with responsibly and not shared without our permission.

What Is The One Thing You Need To Know About GDPR?

In short, it is this;

Treat Information On Other People As If It Is Your Own

Do you want to give your email address to someone and have them share it with others? No, then we shouldn’t do that with email addresses given to us. Yes, there may be some arguing over whether information given is personal or company, but every email address has a person on the other end of it who has to wade through the inbox and look for the emails that are actually relevant to them.

Do you like to receive mountains of unsolicited emails from people who have done a “Data Scrape” of thousands of websites? No? Then don’t send unsolicited marketing emails to other people.

How would you feel knowing people have got your address and other information about you, “just in case”? Or that they aren’t careful with it, leaving it lying around unprotected? Not a nice feeling is it? We have to be just as careful with the information we have belonging to other people and businesses.

Really?! Is That It?

I may have oversimplified it and the lawyers will be rubbing their hands as they fight about the tiny details of the GDPR Regulations. Some businesses will want to sail as close to the edge as they can. Businesses have to name a person responsible for looking after Data, but if you are a small businesses owner, that is you anyway.

If you are a small business owner with a relatively small list, or just thinking about starting a Newsletter or mailing list, stick to the advice above and you won’t go far wrong.

What if you are still concerned. Maybe you are too busy for all this. Why not learn more about how I can provide you with a GDPR Compliant Newsletter?

Remember, if you need a little help with your Newsletter, that is something I can help you with.  Call me on 07974 701526 or email lizthewhiz@lovetyping.co.uk

 

GDPR and Your Newsletter

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