Tag: Newsletter Subscribers

7 Ways To Increase Subscribers

With the advent of GDPR there will be no more buying email addresses and blanket marketing to them. So that begs the question; how will you increase subscribers to your mailing list? You know you need more subscribers because subscribers mean people looking at your work and people looking at your work means more sales. So what can you do?

It’s a bit like the chicken and the egg scenario. Why send out a newsletter if you have precious few subscribers? Alternatively, why ask people to subscribe to something that doesn’t exist yet?

It’s a conundrum many of us face so I’ve put together here 7 ways you can increase subscribers to your list. Some of these are one-off jobs, others will take a little more work but working together they should help you build up that list of current and potential clients.

  1. Have a link on each page on your website.
  2. Have a pop-up on your website asking people to subscribe. These are annoying but they do work.
  3. At the top of your Facebook page, there is a button. Change this to “sign-up” with the link to your mailing list.
  4. Have your offer and link to your mailing list on your Twitter profile.
  5. In the signature area in the bottom of your emails add a link asking people to subscribe.
  6. Send out social media posts highlighting your offer with the link to sign-up or directing to a sign-up page.
  7. Ask people. If someone gives you a business card you can send them an email to ask them to subscribe. If you run a stall or exhibition stand have a printed form for visitors to fill in asking them to subscribe. Keep copies of this form, photograph it as it will be your proof of consent if asked. You can also do this digitally.

Hopefully, that has got you thinking. You will probably come up with more ideas to increase your subscribers, if that is the case, please share them in the comments section below.

All of these things take time. If your time is better spent elsewhere, you can always ask your VA (winks conspiratorially) to do these things for you.

If you have not yet started your newsletter, you can get a head start here:

9 Things You Need To Know Before You Start A Newsletter

Still too much? Why not learn how I can help you with an Anxiety-Free GDPR Compliant Newsletter?

Start A Newsletter

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9 Steps To Start A Newsletter So You Can Get More Sales

Do You Need To Start A Newsletter?

Start a newsletter! That’s what you’ve decided but it can be very daunting. Yet another thing you need to do. And with all the hype over GDPR it can be even scarier. When we start something new there is always a learning curve. Everyone told me I needed to start a Newsletter, but they didn’t tell me the things I needed to do. I had to find out myself.

What sort of things were they? The legal stuff, the things that help you get people to sign-up and the unexpected.

My Free Gift To You

I’ve put a pdf together so you can get your hands on that information before you start a newsletter. And because (I have to confess, I need reading glasses sometimes now), I’ve prepared it so you can read it on your phone and don’t need a 15″ laptop to read it on.

You can get your hands on my free pdf : 9 Steps To Start An Online Newsletter – you’ve guessed it- by subscribing to my mailing list. You can always unsubscribe again afterwards, I won’t be offended but if you’re thinking of starting a newsletter you will find the emails I send you very helpful.

Get Your Free pdf here

Thank You For That

My newsletter has been going a while now.  There is always something new to learn and I share what I learn with my subscribers. It’s such a good way to keep in touch with people and I love to hear from you, what you think and anything else you would like to know which I can add to a future newsletter.

Don’t Let GDPR Put You Off

If you would like to start a newsletter but the reams of information about GDPR is putting you off, read my blog,

The One Thing You Need To Know About GDPR

It applies to people like myself, people who run their business single-handedly, without employees. If you keep records of the under 16s you need to take extra care and I would be pleased to help you with that.

Did You Subscribe To My Mailing List?

Thank you, but if you didn’t, here is the link again to 9 Things You Need To Know Before You Start A Newsletter

Get Your Free pdf

 

Start A Newsletter

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The One Thing You Need To Know About GDPR

Everyone is talking about GDPR. Apparently, it’s coming our way and we need to know about it or our business will blow up in our face! Maybe you should hire someone to make sure you don’t fall foul of it. Or read countless blogs and articles without being any the wiser.

What is GDPR?

In short, GDPR is General Data Protection Regulation. It’s a regulation coming from Europe that is landing on our doorsteps on 25th May 2018. Your business has to be compliant or it could be subject to fines or further sanctions. The regulations are extremely long and are already being scrutinised by the lawyers.

What is the purpose of GDPR?

You may have noticed you are getting more and more unwanted emails, yet at the same time, you know that to grow your business you need to get a list of email addresses together and start sending out emails. You also may have given your email address and other credentials to any number of online companies. Just think how many businesses have your email address a password you have given them. The point of GDPR is to make sure that information is only used by your permission and that all information about you is kept safe. It also means that you can only use similar information by the owners’ permission.

Why Should We Be Grateful for GDPR?

In truth, GDPR goes much further than that, it includes all information held about other people, so this would include personal information held by Health Practitioners and Financial Institutions. It also covers information held about our children who increasingly are living in an online world. GDPR is meant to ensure all information held about us is dealt with responsibly and not shared without our permission.

What Is The One Thing You Need To Know About GDPR?

In short, it is this;

Treat Information On Other People As If It Is Your Own

Do you want to give your email address to someone and have them share it with others? No, then we shouldn’t do that with email addresses given to us. Yes, there may be some arguing over whether information given is personal or company, but every email address has a person on the other end of it who has to wade through the inbox and look for the emails that are actually relevant to them.

Do you like to receive mountains of unsolicited emails from people who have done a “Data Scrape” of thousands of websites? No? Then don’t send unsolicited marketing emails to other people.

How would you feel knowing people have got your address and other information about you, “just in case”? Or that they aren’t careful with it, leaving it lying around unprotected? Not a nice feeling is it? We have to be just as careful with the information we have belonging to other people and businesses.

Really?! Is That It?

I may have oversimplified it and the lawyers will be rubbing their hands as they fight about the tiny details of the GDPR Regulations. Some businesses will want to sail as close to the edge as they can. Businesses have to name a person responsible for looking after Data, but if you are a small businesses owner, that is you anyway.

If you are a small business owner with a relatively small list, or just thinking about starting a Newsletter or mailing list, stick to the advice above and you won’t go far wrong.

What if you are still concerned. Maybe you are too busy for all this. Why not learn more about how I can provide you with a GDPR Compliant Newsletter?

Remember, if you need a little help with your Newsletter, that is something I can help you with.  Call me on 07974 701526 or email lizthewhiz@lovetyping.co.uk

 

GDPR and Your Newsletter

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Build Some Love For Your Newsletter List

How Can You Increase Your Newsletter List?

Now that you have decided to send a newsletter, how can you increase your newsletter list? The most important thing is:

To Increase Your Newsletter List Have a Fantastic Offer or Free Gift That Can Only Be Accessed By Signing Up To Your Newsletter

What do you have to give that won’t cost you much but that your potential client will really appreciate? Here are a few ideas. You will probably come up with more.

  • What about a quick drawing using their initials, like a personal logo?
  • Maybe you could offer a free image they can print off themselves.
  • If you felt up to running a Facebook group to help others learn about the skills you have, it could be access to that group requires them to give you their email address.
  • Do you have a piece of information a “How To” that your potential client would be willing to relinquish their email address for?
  • You may have a video or webinar that people have to sign-up for, giving their email address.
  • Other businesses simply don’t put prices on their website and offer a price list in exchange for some-one signing up to their mailing list.

Broadcast Your Offer

  • If you attend network meetings or marketing events you can take a flyer with you that mentions the offer.
  • Get in touch with your existing contacts to let them know your fantastic offer and asking them to sign-up.
  • If you primarily market via social media repeat tweet or post. “Pin” the tweet or post to the top or your profile.

Make It Easy

Make it easy for your client to sign-up. All MailChimp lists come with an automatic sign-up form. You can have it inserted onto your website or email, post or tweet the link.

Getting Help To Grow Your Newsletter List

I’m full of bright ideas about how you can use your newsletter to drum up more business; no doubt you are too. Call me, Liz Bailey on 07974 701526 or email lizthewhiz@lovetyping.co.uk

I provide a variety of newsletter packages to suit your needs, whether they be weekly, monthly or automated email marketing.

Grow Newsletter List

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