Tag: Twitter

7 Ways To Increase Subscribers

With the advent of GDPR there will be no more buying email addresses and blanket marketing to them. So that begs the question; how will you increase subscribers to your mailing list? You know you need more subscribers because subscribers mean people looking at your work and people looking at your work means more sales. So what can you do?

It’s a bit like the chicken and the egg scenario. Why send out a newsletter if you have precious few subscribers? Alternatively, why ask people to subscribe to something that doesn’t exist yet?

It’s a conundrum many of us face so I’ve put together here 7 ways you can increase subscribers to your list. Some of these are one-off jobs, others will take a little more work but working together they should help you build up that list of current and potential clients.

  1. Have a link on each page on your website.
  2. Have a pop-up on your website asking people to subscribe. These are annoying but they do work.
  3. At the top of your Facebook page, there is a button. Change this to “sign-up” with the link to your mailing list.
  4. Have your offer and link to your mailing list on your Twitter profile.
  5. In the signature area in the bottom of your emails add a link asking people to subscribe.
  6. Send out social media posts highlighting your offer with the link to sign-up or directing to a sign-up page.
  7. Ask people. If someone gives you a business card you can send them an email to ask them to subscribe. If you run a stall or exhibition stand have a printed form for visitors to fill in asking them to subscribe. Keep copies of this form, photograph it as it will be your proof of consent if asked. You can also do this digitally.

Hopefully, that has got you thinking. You will probably come up with more ideas to increase your subscribers, if that is the case, please share them in the comments section below.

All of these things take time. If your time is better spent elsewhere, you can always ask your VA (winks conspiratorially) to do these things for you.

If you have not yet started your newsletter, you can get a head start here:

9 Things You Need To Know Before You Start A Newsletter

Still too much? Why not learn how I can help you with an Anxiety-Free GDPR Compliant Newsletter?

Start A Newsletter

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Why Use Twitter For Business and How To Do It

Do you have a business website with a link to Twitter? You will notice that nearly every website does. You need to be sure that when your potential clients click on that link there is something relevant for them to see.

Having a Twitter account is like walking into a room full of people.
Not using it is like not talking to anyone in that room.

Imagine what your website visitors will think if they click on the Twitter icon and see an inactive account. They need to know that your business is active. Whilst your website may show what you do, your social media accounts show who you are. That can make a difference between a potential client choosing you or another business. If you follow no-one and don’t tweet, what is that going to say about you?

Even though you are busy enough as is with the work you actually get paid for and other paperwork if you have a website with a Twitter link you are missing a trick if you don’t at least keep it up to date.

If you haven’t used social media before it is an excellent place to start. If you already use Facebook you will find Twitter a piece of cake.

And before you start saying you thought Twitter was just for following celebrities or for politicians to make themselves look cool, take a minute and see how Twitter can be used by your small business.

Setting up a Twitter Profile

It doesn’t take long to set up a Twitter account but do at least go to the profile page, (top right corner on a laptop or swipe from the left on mobile), tap edit profile and change the egg picture to one that represents your company, preferably your company logo. There is also a backdrop picture so if you have a photograph of some recent work put that there.

There is an offer of a link to your website. You need to add it.

If you are struggling with this and have kids over the age of 10, I’m sure they will be happy to help. Everything is changeable so you don’t need to worry about mistakes.

Who to Follow

Despite the offer to follow a TV Channel or some sport, there are lots of interesting and relevant businesses out there to follow. This is important because if you don’t follow anyone, very few people will follow you. Those followers are your potential clients.

Twitter has a huge business following for good reason, so why not make the most of it?

Are your potential clients mostly in one area or town? Use the search icon (a magnifying glass) and type in your town name. Click or tap any you like the look of.

If you want to push the boat out put a # (known as a hashtag) before your town name. This will bring up people who are talking about your town. You are now officially welcomed to the 21st century.
You can repeat this action with any interest you have ie #F1, #ManchesterUnited #golf #SmallBusiness

Now you are following some people and businesses, people will start following you back. Your business is now more visible.

Twitter was my first introduction to Social Media and I found it incredibly easy. In the UK there are a number of competitions run by @ADG_IQ and @TheoPaphitis and others where you can find like-minded business owners who will happily follow you.

Ways to use Twitter

There are three ways you can use Twitter, you can:

Inform

By making regular updates you let visitors to your website know that your business is alive and kicking. This is your best way forward for starters. One photo or comment a week, or even a month will help visitors to your website see you, your work or your products.

Chat

Your town or area will have an hour when local businesses chat, for me, it is #NorthWalesHour. Type a comment and add #NorthWalesHour and everyone who wants to chat in that hour can see your tweet.

If you do a search using the same hashtag you can also see everyone chatting in that hour. This makes you more visible to local businesses. It is also an effective way to meet potential clients and similar business owners. Many people, including myself, have received work through these hours.

My particular favourite is #SmallBizHour at 9 pm on a Tuesday evening. There is always a topic relevant to small businesses, plus a good natter. I have learnt a lot and laughed a lot during this “TweetChat”. Another favourite is #CreativeBizHour where creative business owners share their work and have a catch-up.

Advertise

Send out 10 or 20 or more tweets per day broadcasting information about your service. This takes quite a bit of work and there are mixed opinions on this. If this is the way you want to go you can hire someone to do this for you.

Linking Twitter to other apps

One thing I really love about Twitter is when you are ready to take the next step. As you may be aware, once you start using Twitter for business you can post updates from other apps such as MailChimp, HootSuite, Buffer etc and every single one links very easily to Twitter. It is, at the most, a two step-process once in the app you want to link.

  1. Click/Tap link to Twitter
  2. Type in your password

If you already have Twitter open on your laptop or pc you don’t even have to type in your password. Couldn’t be easier. That is why I love Twitter. It is easy.

Bonus Info

If you use Twitter on your laptop you can change the blue backdrop colour to your favourite or your own brand colour through Profile, Edit Profile, Theme Colour.

I do hope you find this blog helpful, Twitter is well worth using if you run a small business. You can run it yourself or ask a Virtual Assistant to run it for you (or a helpful teenager if you have one).

I can help you set up a profile or keep your Twitter Feed up to date, call me on 07974 701526 or email lizthewhiz@lovetyping.co.uk, or you can, of course, contact me via Twitter at https://twitter.com/love_typing

Help for Twitter, Wrexham

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Are You A Technophobe Or Techno-Bored?

A friend told me the other day they are a technophobe – as they handed me their phone to sort out. I wondered though, are they really a technophobe or are they just techno-bored”?

Are you on Facebook?

I’ve noted that even self-confessed technophobes have Facebook and play games online. Therefore, it crossed my mind that maybe if you are a more hands on person is it just the thought of picking up an unfamiliar programme and all the messing around until you get familiar that puts you off?

I must admit that some apps are really easy to get to grips with and can be managed easily from my phone or tablet but others have me pulling my hair out. Some apps are easier to use on a PC, others on a handheld. What have you found?

I’m guessing you’re only going to use an app if it really has benefit to you or is really easy to use.

My 3 favourite apps

To help you out I’m going to share my 3 favourite apps with you, they are

  • Twitter
  • WhatsApp
  • Buffer

And just because your mind has probably gone on a little wonder by the end of that list I’m going to leave you in peace now and tell you what I like about Twitter next time, quickly, so you don’t get bored.

I’m full of bright ideas like this. If you don’t like tech much and would like help with that side of the business, call Liz Bailey on 07974 701526. I can handle that side of the business for you whilst you get on with the work you love.

Help I'm a Technophobe

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